Resolve rules tree: a hierarchical view of pricing rules organized by product family, showing how constraints and overrides cascade across the catalog.

Practical, rules-based pricing.

We help retailers, wholesalers, and manufacturers execute pricing strategy with speed, transparency, and architectural integrity.

From Reactive to Proactive Pricing

Three shifts to transform pricing teams.

  • Reactive

    Prices only move after margin has already slipped.

    By the time the P&L shows the leak, the quarter is halfway gone.

    Proactive

    Triggers fire the instant a cost, elasticity, or demand signal breaks threshold.

    Prices move before the leak, not after.

  • Manual

    Price changes take weeks and absorb valuable hours from the team

    The team spends its days administering prices, not shaping strategy.

    Automated

    Workflows handle changes end-to-end.

    Let automation handle complex pricing interdependencies like linkages and families.

  • Blind Spots

    Most pricing decisions lean on one or two inputs.

    Elasticity, inventory, and market dynamics not sufficiently considered - leading to suboptimal prices.

    Informed

    Incorporate all available pricing signals when making a pricing decision.

    Author pricing strategies as multi-layered decision trees.

Workflows

Re-pricing automated.

Triggers automate price changes. Decisions interpret pricing signals. Actions propose new prices. Prices never change until you publish — review every change before it goes live.

Pricing workflow — trigger, decision, action, routed vs unrouted.§ TRIGGERLow Inventory days_inventory < 7§ DECISIONAre sales steady / growing? sales_growth >= 0§ ACTIONInc Price by 10% current_price * 1.10 AS new_price§ ACTIONInc Price by 3% current_price * 1.03 AS new_price

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