Customer segments

A customer segment (or segment) is a customer tier: a named set of prices for the same products. Customers are assigned to segments, and every pricing rule targets one — so segments are how one catalogue serves wholesale customers, loyalty tiers, or contract customers at different price levels.

The default segment

Every Resolve environment has a protected default segment that serves any customer not assigned to a specific segment. It behaves like any other segment — rules target it the same way — but it cannot be deleted, so there is always a price to fall back to.

Tiers in practice

The demonstration dataset uses four segments — list, silver, gold, and platinum — each tier priced a little keener than the one before. A typical pattern:

Segment	Who	Typical position
list	Unassigned / walk-in customers	Full price
silver	Registered trade customers	A few percent below list
gold	High-volume customers	Better again
platinum	Strategic accounts	Best pricing

Because each segment carries its own rules, tiers don't have to be a flat discount off list — you can shape each tier's margin by category, and a workflow can maintain the laddering automatically.

Where segments appear

• Set prices — the pricing matrix shows one column group per segment per location; you choose which segments are visible with Select segments, and can create a new segment right from the grid.
• Review prices — filter the Review grid to any segment to audit a tier end to end.
• Workflows — automation writes prices per segment, so one workflow can maintain every tier in a single run.

Next: where changes live before they go live — Scenarios & Live.